What is this popeyes chicken sandwich?

If you haven’t heard about it yet, you must have been living under a rock. In the fast-food world, there has been one thing on everyone’s mind recently: The Popeyes Chicken Sandwich. It’s become arguably the most talked-about sandwich of 2019 and possibly even all-time.

But what exactly is this chicken sandwich? And why has it gained such popularity seemingly out of nowhere? We’re here to answer those questions and more in our definitive guide to everything related to the beloved Popeyes Chicken Sandwich.

A Brief History

To understand the phenomenon that is this chicken sandwich, we need to go back just a few months ago: August 12th, 2019, to be exact. On that day, Popeyes announced they were launching a new item on their menu- The Chicken Sandwich.

The chain already had several chicken items on their menu – including tenders and nuggets – but never before had they offered something quite like this. And so began a quiet rollout of what would eventually take over social media channels everywhere.

It was an instant hit; customers raved about the unique brioche bun used as well as how perfectly crispy-coated the fried-chicken tasted. But it wasn’t until around two weeks later that anyone truly started talking about the popeye’s chicken sandwich – mainly driven by social media posts from fans who shared selfies with their beloved sandwiches.

Soon enough lines started forming outside every popeye’s location just for grabbing one bite of juicy goodness —and people went nuts! This hype continued for several days throughout multiple trending campaigns dotting blogs worldwide – until October came along with its own twist too!

Breaking The Internet

Despite reports showing strong sales numbers nationwide since August debut (so much so that some locations temporarily ran out completely), nothing could prepare us for what happened next:

Twitter feud broke between rival fast-food chains on 22nd August 2019 over which sells the best chicken sandwich. The beginning of Popeye’s life-changing opportunity to take over the world with a chicken sandwich! Now, let’s break down each category and see how they compare for The BEST Chicken Sandwich.

How Does It Taste?

As far as taste goes, the Popeyes Chicken Sandwich is widely considered by fans to be nearly unbeatable – juicy, tender meat wrapped in what has become an iconic brioche bun? Yes please!

But just why does it taste so good? There are several factors that contribute:

  • Seasoning: According to various reports from former employees, A specific blend of Louisiana seasoning made up primarily of garlic powder and smoky paprika brings flavor unlike any other go-to-seasonings used at other places.

  • Fried in flour mixture: One signature detail open only to their kitchen staff – a perfectly sized cutlet (homemade grain) dipped twice through buttermilk-made egg wash then coated in high quality flour before being deep-fried provides much crunchiness throughout with tenderness inside.

  • Brioche Bun: Often called ‘the perfect bread’ or ‘king of breads,’ its softness & fluffiness make people appreciate this ingredient even more than ever before; especially when compared to regular cold-storage-breads.

Making Social Media Buzz

Social media has played a key role in making the popeyes chicken sandwich so famous. In today’s society where everything happens online first – thanks largely due hashtags like ‘#thepopeyessave’ or ‘#chickensandwichwars’, any new launch can start trending within minutes after tweeting out buzzworthy photos:

Here are some ways social networks have contributed-

Viral Social Mediasweets

Viral tweets comparing Chick-Fil-A’s and Wendy’s chicken sandwiches against this newcomer emerged almost immediately upon release. The platforms kept pouring with user-generated content about their excitement for trying out the new sandwich —further building hype!

Endless Marketing

Following 22nd August, Popeyes capitalized on social networks’ explosive reaction by continuously utilizing humorous memes that included events like cheeky BTS chicken sandwiches around celebrity collaborations. Plus, they even created a chaos vortex of sorts in many cities by tweets teasing details regarding availability – sparking full-on pandemonium wherever people caught wind.

The Aftermath

The impact of the Popeyes Chicken Sandwich cannot be overstated. From record-breaking sales numbers to incessant lines outside locations nationwide—this sandwich undoubtedly affected how we think about fast food.

But what’s next? Will other fast-food chains look to topple Popeyes throne and make waves themselves?

While it’s certainly possible (there’s already been reports from McDonalds and KFC aiming similar products recently) a world without the popeye’s chicken sandwich is hard to imagine at this point.. What started as an inconspicuous addition to its menu months ago has turned into a true cultural phenomenon—an enduring testament to how good something as simple as fried-chicken between two pieces of bread can really be!

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