As originally noted by MadTable, Stevens Point Brewery has released what could possibly be "the most epic beer commercial ever made." The Stevens Point, Wis.-based brewer, the fifth-oldest privately-owned brewery in the country, has delivered a commercial of a quality typically reserved for macro brewers who can afford million dollar ad buys during the Super Bowl. It makes me want to go see Stevens Point Brewery 2012 Black Ale the Movie.

The short film/commercial takes place on the last day of Earth and features a Mayan blowing fire as ash falls from the sky and people riot against police. A man clutches a bottle of Point's 2012 Black Ale as he searches the crowd for a woman. When they find one another they embrace in a passionate kiss not noticing when a wayward police baton smashes what could possibly be the very last bottle of 2012 Black Ale in the city. When they break their kiss and he sees the broken bottle he screams in anguish. Is it the end of the world? Watch the commercial to find out.

The commercial was shot in Chicago by Director Kerry Shaw Brown and you can watch it below.

Jesse Russell

Co-Editor

Jesse was born and raised in Connecticut, began blogging in 1997, and moved to Madison in 2003. In 2005, he co-founded dane101 along with Kristian Knutson and Shane Wealti. In addition to helping nearly a dozen contributors run this website he's helped launch various events in the city including What's Your Damage?!, the MadPubQuiz of Awesomeness, the Fire Ball Masquerade, Dane101's Freakin' Halloweekend, and more.