Jonathan, 30, lives in Madison, Wisconsin. Working upward of 90 hours per week as a landscaper and a bartender, Jonathan needs plenty of fuel to keep him going—veggie fuel, that is. Jonathan thinks vegetarian women are sexy because they don’t compromise their values. “Vegetarianism adds several points to my sexometer,” he reports. While Jonathan frequently discusses vegetarianism with his friends, he confidently asserts that he will begin more organized animal rights activism “as soon as I return from Maui.”