Gannett and Capital Newspapers add more paywalls in Wisconsin
Post by Jesse Russell on 7/5/2012 12:06pm
Paywalls are quickly becoming the norm across Wisconsin's mainstream media landscape. Gannett's state publications have now joined Wisconsin Journal Sentinel, Capital Times, and Milwaukee Journal Sentinel in the move toward a subscription based online media future. Gannett has placed the paywall on Appleton's Post-Crescent, Fond du Lac's Reporter, Green Bay's Press-Gazette, Manitowoc's Herald Times Reporter, Marshfield News-Herald,
Oshkosh Northwestern, The Sheboygan Press, Stevens Point Journal, Wausau Daily Herald, Wisconsin Rapids' The Daily Tribune.
The Gannett paywalls are considerably more restrictive and expensive than the paywalls of the other three publications. Non-subscribers have access to 10 articles per month on each Gannett website before they're asked to sign-up.
The price of a digital subscription varies depending on the website, but most are $12 per month. They also offer package deals if you choose to subscribe to the ink and pulp version of the news. For example, if you subscribe to the Press-Gazette it'll cost you $15, but you'll receive the paper and full access to the site. Fond du Lac's Reporter charges $12 for a digital subscription only, but if you subscribe to the daily paper you only need to pay $10 for the paper and website access.
Gannett doesn't currently offer cross platform access to all of it's publications in Wisconsin. If you live in the Fox Valley, for example, and want unlimited access to the three Fox Valley based publications, you'll need to shell out $36 per month.
In comparison, madison.com and Milwaukee Journal Sentinel both charge less than $5 for a monthly subscription. Readers can also access 20 stories on those websites before being asked for a subscription (although madison.com does restrict readers to five articles every 30-days before requiring they sign-up for a free account).
Capital Newspapers, which publishes the newspapers under the madison.com banner in a joint agreement between Lee Enterprises and The Capital Times Company, also publishes eight newspapers that can be found online under the wiscnews.com url. One $4.95 per month subscription provides access to all of the publications at that website.
We wrote about the madison.com paywall last month and since that posting Wisconsin State Journal web editor Nick Heynen has clarified for us what will remain on the free side of the wall "Basically anything you can get for free on other news sites -- like AP stories, crime briefs, etc. -- will always be free on madison.com. Because of this, we expect many readers will not run into the metering system."
Jesse was born and raised in Connecticut, began blogging in 1997, and moved to Madison in 2003. In 2005, he co-founded dane101 along with Kristian Knutson and Shane Wealti. In addition to helping nearly a dozen contributors run this website he's helped launch various events in the city including What's Your Damage?!, the MadPubQuiz of Awesomeness, the Fire Ball Masquerade, Dane101's Freakin' Halloweekend, and more.