On my morning visit to Facebook I couldn't help but notice the little ad on the left side of my profile telling me to "Retain Justice Butler." This is the first localized political ad I've noticed in the massive social networking site. Facebook ads are dirt cheap and, while I'm still not convinced they have an impact with Facebook users, it is a savvy move on the part of the Butler campaign. Students utilizing Facebook and heading to the polls tomorrow may not know the candidates well, but the repetition of seeing Butler's name everytime they check to see what their friends are up to could create a flicker of familiarity when they hit the voting booths. While we don't make endorsements at Dane101, we do appreciate candidates who bring on board staffers who seem to grasp the vast possibilities that Web 2.0 can provide. So, we offer Kudos to the Butler campaign.